Toby's Estate - Freezus
Toby's Estate is one of Sydney's and Australia's original specialty coffee roasters and now one of the largest roasters in Australia. They're passionate and uncompromising in their quest for consistent, quality specialty coffee and doing industry leading work.
Creative Direction, Packaging
This new concept aimed at making specialty coffee accessible to all, has utilised what a lot of coffee geeks have been doing for years, freezing coffee. Where it works super well, is for the average coffee kid like me, that loves coffee but probably won't get through a bag of high scoring coffee quick enough before it spoils.
Now, you get a pre-packed, optimally aged, vac sealed and ready to freeze bag ready to store for weeks,
months, years to come, with little to no impact on the performance of the coffee.
Essentially this means that you can begin to treat your coffee like you would a wine collection. You can collect and cellar your coffees drawing upon them when you like dose by dose.